What should I include in my Google Business Profile for a restaurant?
Fill every section, hours, menu, photos, and delivery links, then use weekly Posts for specials. Complete, active profiles rank higher and win the click over a half-filled competitor.
Your Google Business Profile is your storefront on Maps. It's where you introduce your pizzeria to people searching for pizza in your neighborhood. The more complete and honest your profile, the more customers find and trust you.
Fill in every section, no placeholders
Go through your profile and answer every question: name, address, phone, website, hours (including holidays), and cuisine type. Don't guess. If you're closed on Mondays, say so. If you have outdoor seating, add it. Google rewards complete profiles with better ranking. Incomplete profiles look abandoned, and people trust them less.
Add your menu and best dishes
Upload a PDF of your full menu if you have one. In the "Products" section, list your signature pizzas with photos. If you have a special, add it. When someone lands on your profile and sees your menu plus mouth-watering photos, they're more likely to come in. Update this section when your menu changes — especially specials. It also tells Google what you're known for.
Set up ordering and delivery if you offer it
If you partner with DoorDash, Uber Eats, or another delivery service, link your profile to it. When someone on Google Maps clicks "Order Delivery" on your profile, they see your options. This removes friction and lets customers order without leaving Maps. If you don't do delivery, say so clearly (people appreciate honesty).
Use "Posts" to highlight specials and updates
Your Google Business Profile has a "Posts" feature. Use it to announce a new pizza, a holiday sale, or a featured event. Posts disappear after a week, so they keep your profile fresh. Google shows active, frequently updated businesses more often in Maps. One post a week keeps you visible.
Common questions
Should I include my price range?
Yes, if you're willing to. A price range ($, $$, $$$) sets expectations. People searching for "cheap pizza near me" or "upscale pizza" use this filter. Being honest about your price builds trust.
What if I don't have a full menu to upload?
Start with what you have. List a few signature pizzas with prices and photos. You can update it later when you have your full menu on paper or digital. Partial info is better than none.
Can I hide my profile during slow seasons?
Better to stay visible and set accurate hours. If you close for a week each August, mark those dates as holidays. Google trusts businesses that are honest about when they're open. Hiding your profile or marking yourself permanently closed will hurt you when you reopen.
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