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What is one customer actually worth?
Customer lifetime value is your average sale × how many times they buy a year × how many years they stay. Put in your numbers — I'll do the math, including what it costs when your market slips.
Picking a trade loads example starting numbers — every market is different, so make them yours.
One customer is worth
$4,620
over their lifetime with you
$770
per customer, per year
$46,200
10 new customers, lifetime
What a slip costs you
your estimate — drag it
If your map rank, rating, or AI visibility slips, some calls go to whoever shows up instead. Estimate how many new customers a month you'd lose:
That's $166,320 in lifetime customer value lost per year it goes unwatched.
Methodology: lifetime value = average sale × purchases/year × years retained. All figures compute from your inputs — the starting values are labeled examples, not industry benchmarks.
Now find out if you're already slipping.
The free scan reads your rank, your reviews, and the AI answers for your market — and shows what's drifting, with the fixes already drafted.
Questions owners ask
How do you calculate customer lifetime value?
Customer lifetime value = average sale × purchases per year × years they stay a customer. A pizzeria with a $38 average ticket, 18 visits a year, and customers who stay 4 years has a lifetime value of about $2,736 per regular.
What is one customer worth for a local business?
It depends on your average sale, how often they come back, and how long they stay — which is why this calculator uses your numbers instead of an industry average. For repeat-visit businesses, one loyal customer is usually worth 10–50× a single ticket.
What does losing a Google Maps rank cost?
Multiply the calls per month you would lose by your customer lifetime value. Slipping below the map fold for your money search costs new customers every month it goes unfixed — the calculator above puts a yearly number on it from your own inputs.
Is reputation software worth it for a one-location business?
Run the math: if one recovered customer is worth more than a month of any tool, watching your market pays for itself. Corvo starts free — it watches, recommends, and drafts the fixes; you only pay when you want the work shipped for you.