Free tool · no email required
You're on a job. The phone rings. It goes to voicemail.
That caller calls the next name on the list. Put in your numbers — I'll show you what that costs per year.
Starting values below are examples — every business is different, so make them yours.
For urgent trades (plumbing, HVAC), callers move on fast — 30–50% is a reasonable starting point.
Customer lifetime value — or enter directly
Yearly cost of missed calls
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in lifetime customer value, per year
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lost per week
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callers lost per year
Customer lifetime value used
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Methodology: yearly cost = missed calls/week × 52 × booking rate × customer lifetime value. CLV = avg sale × visits/year × years retained. All figures compute from your inputs — no industry benchmarks assumed.
Want to see exactly what one customer is worth in full detail? Run the customer worth calculator →
Find out what else is slipping.
The free scan reads your rank, your reviews, and the AI answers for your market — and shows what's drifting, with the fixes already drafted.
Questions owners ask
How do I calculate what missed calls are costing my business?
Multiply the calls you miss each week by the share that would have booked, then by your customer lifetime value, and scale to a year. The hard part is knowing your customer lifetime value — which is why the calculator above starts with your average sale, visits per year, and years a customer stays.
What percentage of callers leave a voicemail?
Most don't — they call the next name on the list. The exact share depends on how urgent the job is and how many options they found, but for competitive local trades, assuming the caller moves on is the honest default. The calculator lets you set the booking rate you believe fits your market.
Can I recover a caller who went to voicemail?
Sometimes, if you call back fast enough — within minutes, not hours. But the real fix is fewer missed calls in the first place: smaller teams have someone designated to pick up, or they route calls when they know they'll be hands-on. The cost figure this calculator produces is the incentive to get that solved.
Is this the only leak worth watching?
No. Missed calls are the leak you can hear. The ones you can't hear are reviews sitting unanswered and searches where a competitor shows up instead. The free scan finds those.